LULU LEMON ATHLETICA AND HARRIET MCKAY

LULU LEMON ATHLETICA AUS/NZ COLLABORATION WITH HARRIET MCKAY FOR THE OPENING OF THE NEW RUNDLE MALL STORE, ADELAIDE 2018

The brief of this project was to design a print ready artwork that captured the vibrancy and electricity of Adelaide as the new Lulu Lemon store was to open in Rundle Mall in the centre of the CBD. The work was to be structured around  the grid shape of Adelaide's streets and to locate Lulu Lemon and associated businesses within the map. 


The work was not only translated into a mural, but was printed onto EcoCaddy's, Mojo Kombucha bottles, tote bags and a mystery box placed out the front of the store for the month prior to its opening.

Glam Adelaide article